You pay per meeting with a real buyer
Torke is Europe's first outcome-based GTM practice built for high-tech and deep-tech companies. We find the companies in your market that need what you build right now and put you in front of the people who buy it, and once Operate starts, you pay per qualified buyer meeting. We work for AI, robotics, sensing and data companies whose market is a few hundred named accounts, and your team keeps the technical evaluation, the relationship, the terms and the close.
Visibility
Buyers and AI assistants can find you and describe you correctly
Demand
Your named accounts are covered in the week timing supports contact
Revenue ops
Marketing and sales count the same things the same way
You pay per meeting
Operate is billed per held meeting with a named buyer at an agreed account
Most playbooks assume a market you don't have
A company selling warehouse robotics may have four hundred real accounts worldwide, while volume marketing is built for forty thousand. With a list that small, the ad platform never collects enough conversions to finish learning, cost per lead stops describing anything, and the work becomes making sure every account that matters is covered.
Your category often has no settled name yet, so few buyers search for it. What remains is timing: reaching the right account in the week something changed for them, and showing them the dated public source that proves you noticed for a reason.
If your buyers already search for your category in volume and your market runs to thousands of accounts, standard demand capture will serve you well, and we'll say so in the first conversation.
What counts as a qualified buyer meeting
Once Operate starts, our fee follows the meetings your sales team holds with buyers, which means we only earn when the signal method works on your market. That's also why we spend only on accounts whose fit and timing the evidence supports, since every wasted contact costs us before it costs you.
-
What counts
A meeting that takes place with a named member of the buying group, at an account on the account book we agreed with you before launch.
-
What doesn't count
A no-show, a contact outside the buying group, or a company outside the agreed account book, however good the conversation was.
-
How you check it
Every billed meeting arrives with the account, the person, the dated signal that opened it and its source link, so your team can trace each line of the invoice.
An example month, checked line by line
Five meetings an Operate month could produce, sorted the way your invoice is.
- Held meeting with the head of automation at an agreed account, opened on a dated hiring signalBilled
- Meeting booked with a buyer who didn't show upNot billed, no-show
- Held meeting with a contact outside the agreed buying groupNot billed, outside the buying group
- Held meeting with an operations director at a company outside the agreed account bookNot billed, outside the account book
- Held meeting with the CTO at an agreed account, opened on a published funding roundBilled
A clear division of work
We run the go-to-market system around your sales team, and your people stay in every room where the deal is decided.
What your team keeps
- Technical evaluation with the buyer's engineers
- The relationship with each account
- Negotiation and commercial terms
- The close
What Torke runs
- Positioning, category language and answer engine visibility
- Fit scoring, signal monitoring, paid warming and outbound
- CRM structure, routing, tracking and reporting
- A monthly read on what to fund and what to cut
What we run for you
Each practice starts from something your buyers do today, or fail to do, and ends in a change your team can see.
-
Visibility
Buyers and AI assistants find you and describe your product correctly, because we run positioning, category language, AEO, technical SEO and the pages buyers read before they speak to sales.
-
Demand
Your named accounts hear from you in the week their situation changed, because we run fit scoring, signal monitoring, paid warming, ABM, outbound and events against one account book.
-
Revenue operations
Marketing and sales count pipeline the same way and read it from the same report, because we set up lifecycle stages, routing, CRM structure and attribution once, for both teams.
How the signal method works
Every step leaves a record you can check, since a signal without a dated source never reaches your team.
We build your account book and score each account's fit from evidence we can link to, so nobody argues later about why an account is on the list.
We watch dated public and first-party signals, such as hiring for buying roles, leadership changes, funding and published reports, and older signals lose weight over time so a stale event can't make an account look current.
We warm the buying group with paid coverage before anyone writes to them. No outbound goes to an account that hasn't seen the program, meaning fifty ad impressions or one real engagement, unless the account came to you first.
We open outreach on the dated trigger and attach the source, and nothing is sent before the consent basis for that country is written down.
We connect marketing and sales through shared lifecycle definitions, routing and reports, and when a sample is too small to read, the report says so plainly.
Your data stays inside your company
The engines we build run on your hardware or in your own cloud account, so your security team reviews one system once, before anything touches your documents or your CRM.
Documents stay offline
Your product documents are read inside a container with no network connection, so the engine has no route to send them anywhere.
A named person approves every output
Nothing leaves the engine, whether a claim, a draft email or an export, until someone on your team approves it by name.
Every statement shows its source
Each signal carries a dated link and each product claim carries the sentence it came from. When evidence is missing, the engine reports a gap and leaves it empty.
You own the code and the data
When the engagement ends, the engine keeps running on your side, with its history and its settings intact.
If you choose a hosted setup or connect a paid outside model, that part of the data does leave your company, and we write down exactly which part before the build starts.
Three ways to work with us
Most teams start with the Diagnostic, because it tells both of us whether the rest is worth doing. The offers page covers each one in detail.
| Diagnostic | Build | Operate | |
|---|---|---|---|
| What you get | A decision memo naming the one constraint holding your pipeline back, with a 90-day plan and stop rules | One engine installed on your infrastructure, for signals, product evidence or outbound drafts | Torke running the engines and the practices against your account book every week |
| When it fits | You know pipeline is stuck and you don't yet know where | The Diagnostic found a gap an engine can close, and you want to own it | You want the work run for you and reported against your own definitions |
| What you keep | The memo and the corrected account book, whether or not you continue | The engine, its code and its data | Ownership of every deal, from evaluation to close |
| How you pay | A fixed price, quoted in writing before any work starts | A fixed price, quoted in writing once the Diagnostic names the engine | Per qualified buyer meeting, so a month without meetings carries no Operate fee |
Bring us the problem
Tell us what your team sells, who buys it and where deals stop moving. You'll get a written reply saying whether a Diagnostic makes sense for you, and if it doesn't, the reason.