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Worksheets for selling into a small, named market

Each resource here does one job for one person: the founder who still runs every first call, the sales lead with a target and a long cycle, the only marketer with a list of a few hundred companies. Each one shows its arithmetic and its sources, so you can check every number before you repeat it to your board.

What does Torke give away for free?

Three working files for teams that sell to a few hundred named accounts: a first-call audit for founders, a backwards pipeline calculator for sales leads, and the LinkedIn audience arithmetic for a team of one. Each runs on your own numbers, cites its sources and arrives by email after a short form. The definitions and the method behind them stay public on this site.

Start from the problem in front of you

Each card starts from a situation. Choose the one closest to yours.

  • You run every first sales call yourself

    List last month's first calls, test each against five written facts and see how many of your hours went to accounts that could buy. You finish with one line for your next board meeting.

    Open the first-call audit

  • You own a target on a long sales cycle

    Work back from the revenue target and the close date to the accepted leads you need each month, and the last date a new lead can still close this period.

    Open the pipeline calculator

  • You are the only marketer and the list is short

    Check whether LinkedIn ads can serve your named account list, what a month of reach costs at your CPM, and what to report to your founder in place of a lead count.

    Open the audience arithmetic

What you can read without a form

The definitions every resource relies on are on the site for anyone to read and quote: the five facts that make a qualified lead, how pricing moves from a subscription to a fee per lead, and how we score accounts and pick the week. The form only sends you the working file, so you can fill it in with your own numbers.

What happens after you ask for one

  1. You enter a work email and tick the box that lets us send the link.
  2. The link arrives from vincent@torke.tech within a few minutes.
  3. The email ends with one question about your result. Reply if you want a written answer on whether your market fits the way we work, and ignore it if not.

Pages that answer the next question a reader in your position usually asks.

  • What counts as a qualified lead

    Most arguments between marketing and sales about pipeline are arguments about a definition nobody wrote down.

    Read the article, 5 minutes

  • Torke Service

    We run the work against your named accounts and deliver qualified leads, each with its evidence.

    How Torke Service works

  • Torke Engine

    Your own team runs the same tools from Claude, Codex or any MCP assistant.

    How Torke Engine works

Bring us the problem, and we bring the solution to it

Tell us what your team sells, who buys it and where deals stop moving. You'll get a written reply saying which way of working fits you, or whether a Diagnostic makes sense, and if neither does, the reason.

What would you like to talk about?

Your answers go straight to Vincent's inbox at vincent@torke.tech, and no third-party form service handles them. So we can see which pages lead to a conversation, the site keeps your company name, the topic you chose, the pages you read before writing and the network, city and IP address of your request in a database in the EU. The IP address is deleted after 90 days and the rest after 395, and none of it is sold or shared.