Which industries does Torke serve?
We work with companies that sell to a finite list of named accounts, most often exporters whose home market is too small to carry them, in the 25 industries below, listed in the order we prioritize them. Each page shows where deals stall in that market, who buys, the dated signals that open an account, and how Torke Service and Torke Engine each help, so you can see the work before we talk.
How does go-to-market change by industry?
The buying group, the dated signals and the point where deals stall change with the market. A fintech vendor stalls in the bank's third-party risk review, a robotics company between one pilot site and a group rollout, and a chip supplier at the OEM's design freeze. Each page below shows those three things for one of 25 industries.
What do the numbers say across these markets?
Each figure links to the page it comes from, so you can check it before you repeat it.
| What the evidence says | Source |
|---|---|
| Since 17 January 2025, the EU Digital Operational Resilience Act (DORA) applies to financial entities. | EIOPA |
| Around 50% of Swiss medtech exports go to the EU, and the USA is the largest single export market. | Swiss Medtech (12 September 2024) |
| A hospital value analysis committee usually includes physicians, nurses, administrators, supply chain specialists, risk mitigation specialists and purchasing agents. | symplr (2 September 2022) |
| The EU Machinery Regulation applies on a mandatory basis from 20 January 2027. | European Commission |
| The EU Cyber Resilience Act's main obligations apply from 11 December 2027. | European Commission |
Which industry is yours?
Each market has its own buying group, its own dated signals and its own reason deals stall. Pick yours to see the five stages where pipeline breaks there and what changes once each is fixed.
-
Fintech & Crypto
Payments, compliance tooling, custody, tokenization and data platforms sold to banks, asset managers, insurers and exchanges, where control functions decide who can be onboarded.
Where deals stall: The bank's third-party risk review
How we work in Fintech & Crypto -
Robotics & Industrial Automation
Robots, mobile robots, machine vision and industrial AI sold to factory, warehouse and logistics operators, often through integrators, where operations decides the rollout.
Where deals stall: The step from one pilot site to a group rollout
How we work in Robotics & Industrial Automation -
Semiconductors & Electronics
Chips, MEMS, sensors and LiDAR, photonics and the materials behind them, sold to OEM and tier-one engineering teams who design them into their own products.
Where deals stall: The OEM's design freeze and part qualification
How we work in Semiconductors & Electronics -
Medtech
Surgical systems, implants, diagnostic devices and wearables sold to hospitals, clinics and labs, where a clinician champions the device and a committee or tender decides.
Where deals stall: The hospital's value analysis committee or tender
How we work in Medtech -
Precision Engineering & Machinery
Machine tools, metrology and precision components sold to manufacturers in aerospace, medical, automotive and watch supply chains, where engineering writes the specification.
Where deals stall: The RFQ, sent after the specification is written
How we work in Precision Engineering & Machinery -
Cleantech & Energy
Grid technology, storage, recycling and carbon removal sold to utilities, grid operators and industrial buyers, where a capital plan and a tender procedure decide.
Where deals stall: The operator's investment plan and the tender that follows
How we work in Cleantech & Energy -
Cybersecurity
Security, identity and confidential computing software sold to banks, insurers, critical infrastructure and large enterprises, where the CISO decides and risk and procurement can stop it.
Where deals stall: Vendor risk and procurement after the proof of value
How we work in Cybersecurity -
Wealth & Asset Management
Investment strategies, funds and mandates sold to pension funds, insurers, foundations and family offices, where a board or investment committee decides on a consultant's advice.
Where deals stall: The consultant's shortlist before a search opens
How we work in Wealth & Asset Management -
Pharma & Life Sciences
Development and manufacturing services, clinical research and lab tools sold to biotech and pharma companies, where the program lead and quality assurance decide together.
Where deals stall: The supplier audit by quality assurance
How we work in Pharma & Life Sciences -
Advanced Materials & Chemicals
Coatings, nanomaterials and specialty chemicals sold to manufacturers in automotive, electronics, packaging and medical devices, where a material is specified before it is bought.
Where deals stall: The customer's specification and requalification
How we work in Advanced Materials & Chemicals -
Software & AI
B2B software, AI products and data platforms sold to mid-sized and large companies, where a team adopts the product and security, legal and procurement decide the contract.
Where deals stall: The security questionnaire and data protection review
How we work in Software & AI -
Aerospace & Space
Satellites, subsystems, space services, avionics and drones sold to primes, satellite operators and agencies, where a program office and its quality and export rules decide.
Where deals stall: The prime's quality audit and export review
How we work in Aerospace & Space -
Insurance & Insurtech
Claims, underwriting, pricing, distribution and core system software sold to insurers and reinsurers, where a business sponsor wants it and IT risk and outsourcing rules decide.
Where deals stall: The insurer's ICT third-party and outsourcing review
How we work in Insurance & Insurtech -
Real Estate & Proptech
Valuation, portfolio data, energy reporting and building software sold to real estate funds, institutional owners and managers, where the portfolio or asset manager decides.
Where deals stall: The valuer's or auditor's methodology check
How we work in Real Estate & Proptech -
Legal & Compliance Tech
Legal AI, contract software and regtech sold to law firms, in-house legal departments and compliance teams, where partners or the general counsel decide and confidentiality rules can block.
Where deals stall: The firm's confidentiality and client data review
How we work in Legal & Compliance Tech -
Digital Health
Hospital software, telemedicine and health data platforms sold to hospitals, clinic groups and insurers, where a clinician champions and IT, data protection and procurement decide.
Where deals stall: The hospital's IT, data protection and procurement review
How we work in Digital Health -
Finance & Banking
Custody, banking platforms, execution and transaction services sold by banks to asset managers, other banks and companies, where operations, compliance and risk decide.
Where deals stall: The client's outsourcing and risk review
How we work in Finance & Banking -
Agritech & Food Tech
Ingredients, alternative proteins and food safety or traceability systems sold to food manufacturers, retailers and agri-food operators, where quality and procurement decide.
Where deals stall: Quality assurance's supplier approval
How we work in Agritech & Food Tech -
Cloud & Data Infrastructure
Data centres, hosting, managed cloud and data platforms sold to banks, insurers, public bodies and large companies, where architecture evaluates and contract dates decide.
Where deals stall: The contract end date and the outsourcing review
How we work in Cloud & Data Infrastructure -
Logistics & Supply Chain
Contract logistics, forwarding, customs services and freight or visibility software sold to manufacturers and retailers, where logistics evaluates and procurement runs the tender.
Where deals stall: The shipper's tender, set around the incumbent
How we work in Logistics & Supply Chain -
Telecom & IoT
Connectivity, IoT modules, platforms and satellite IoT sold to device makers, utilities and operators, where the product team that designs your part in decides the rollout.
Where deals stall: The product security and procurement review after the test
How we work in Telecom & IoT -
Mobility & Automotive
EV components, driving software and fleet technology sold to carmakers, Tier 1 suppliers and fleet operators, where purchasing decides during platform development who supplies for years.
Where deals stall: The purchasing and supplier quality sourcing round
How we work in Mobility & Automotive -
Luxury & Watchmaking
Components, materials, machines, packaging and traceability technology sold to watch and luxury houses, where a few dozen manufacturing directors decide who supplies them.
Where deals stall: The house's sample series and supplier audit
How we work in Luxury & Watchmaking -
Construction & Building Tech
Construction software, building products and BIM tools sold to contractors, engineers, architects and building owners, where the person who specifies is rarely the person who buys.
Where deals stall: The contractor's purchasing, where an equivalent is proposed
How we work in Construction & Building Tech -
Consulting & Professional Services
Advisory, implementation and engineering services sold to executives and procurement teams at named companies and public bodies, where trust in the people doing the work decides.
Where deals stall: Procurement's comparison or supplier panel
How we work in Consulting & Professional Services -
A market not listed here
If you sell to a finite list of named accounts in a market we have not written up, describe it and we reply with whether the method fits and why.
Describe your market -
The method behind every page
Every industry above runs on the same fit scores, dated signals and fading signal scores, written down before the first account is scored.
How we pick the week
Where do deals usually stall in each industry?
The table puts the 25 industries side by side: where deals usually stall, a dated signal that opens an account, and the step we usually start with. These are the patterns our Diagnostic looks for first, not measured rates, and each row links to its page.
| Industry | Where deals usually stall | A signal that opens an account | Where we usually start |
|---|---|---|---|
| Fintech & Crypto | The bank's third-party risk review | A firm announces its authorisation as a crypto-asset service provider under MiCA | Demand |
| Robotics & Industrial Automation | The step from one pilot site to a group rollout | A new site, expansion, line or relocation is announced | Demand |
| Semiconductors & Electronics | The OEM's design freeze and part qualification | An OEM announces a new vehicle, machine or device program | Demand |
| Medtech | The hospital's value analysis committee or tender | Your device receives a CE certificate under the MDR or an FDA 510(k) clearance | Demand |
| Precision Engineering & Machinery | The RFQ, sent after the specification is written | A new plant, hall or capacity investment is announced | Demand |
| Cleantech & Energy | The operator's investment plan and the tender that follows | A grid operator publishes its investment plan or network development plan | Demand |
| Cybersecurity | Vendor risk and procurement after the proof of value | A national NIS2 law takes effect, as Germany's did on 6 December 2025 | Revenue operations |
| Wealth & Asset Management | The consultant's shortlist before a search opens | A pension fund or its consultant publishes a manager search | Demand |
| Pharma & Life Sciences | The supplier audit by quality assurance | A financing round with a stated use of funds | Demand |
| Advanced Materials & Chemicals | The customer's specification and requalification | A regulatory opinion on a substance group is published, such as ECHA's committee opinions on PFAS in March 2026 | Diagnostic |
| Software & AI | The security questionnaire and data protection review | A new CIO, CTO or chief AI officer is appointed | Visibility |
| Aerospace & Space | The prime's quality audit and export review | An ESA ministerial council or a national budget sets program funding | Demand |
| Insurance & Insurtech | The insurer's ICT third-party and outsourcing review | An insurer announces a core system replacement or a transformation program | Demand |
| Real Estate & Proptech | The valuer's or auditor's methodology check | A fund launches, raises capital or acquires a portfolio | Demand |
| Legal & Compliance Tech | The firm's confidentiality and client data review | A new general counsel, chief compliance officer or head of legal operations is appointed | Visibility |
| Digital Health | The hospital's IT, data protection and procurement review | A tender is published on simap or a national procurement portal | Demand |
| Finance & Banking | The client's outsourcing and risk review | A portfolio manager receives its FINMA licence or opens a new office | Demand |
| Agritech & Food Tech | Quality assurance's supplier approval | A novel food authorisation is published for your product or category | Demand |
| Cloud & Data Infrastructure | The contract end date and the outsourcing review | The Data Act's ban on switching charges from 12 January 2027 | Demand |
| Logistics & Supply Chain | The shipper's tender, set around the incumbent | A new distribution centre, plant or market entry is announced | Demand |
| Telecom & IoT | The product security and procurement review after the test | A mobile operator announces a 2G or 3G shutdown date | Demand |
| Mobility & Automotive | The purchasing and supplier quality sourcing round | A carmaker or Tier 1 announces a new vehicle platform or program | Demand |
| Luxury & Watchmaking | The house's sample series and supplier audit | A house announces a new manufacture or a workshop expansion | Diagnostic |
| Construction & Building Tech | The contractor's purchasing, where an equivalent is proposed | A public tender is published on SIMAP | Demand |
| Consulting & Professional Services | Procurement's comparison or supplier panel | A new chief executive or functional head is appointed | Demand |
What do teams ask about go-to-market by industry?
Each answer stands on its own, so you can forward one to a colleague, and an assistant asked the same question can quote it as it is.
How do I sell to hospitals as a medtech startup?
Expect a clinician to champion the device and a value analysis committee or a tender to decide, with physicians, nurses, administrators, supply chain, risk and purchasing in the room. The [Medtech page](/industries/medtech) shows the signals that open a hospital account.
How long is the sales cycle selling software to banks?
Practitioners at a Molten Ventures fintech roundtable advised staffing for a 9 to 18 month cycle, because compliance, risk, finance and leadership all have to agree, and since 17 January 2025 DORA has required EU financial entities to register their ICT third-party contracts.
Why is go-to-market harder for deep-tech companies?
They usually face a few hundred real accounts, a category buyers do not search for yet, and evaluators who check every claim, so volume programs built for tens of thousands of accounts never collect enough conversions to learn.
Bring us the problem, and we bring the solution to it
Tell us what your team sells, who buys it and where deals stop moving. You'll get a written reply saying which way of working fits you, or whether a Diagnostic makes sense, and if neither does, the reason.